January is a time of changed minds and wrong sizes. Getting your boutique ready for receiving returns is crucial after such a busy festive season.
Customer Service feels like a seriously over done subject yet it is still one of the most important aspects of your retail business and what sets one store apart from its competitor.
What could be causing customers to leave your store or worse still, never visit!
When it comes to the atmosphere of your store, don't compromise. Atmosphere triggers emotions. Emotions trigger sales!
Consider the conversations your sales assistants are having between each other not just with the customers...
How well do you know your customers? Ecommerce stores spend a lot of time and effort understanding their clients, we need to adopt a similar mindset in brick & mortar stores.
Gain trust with your customers by not trying to sell to them.