Having an identity for your store is more than the name above the door or on your bags. It’s the association of what you are known for. What do people think of when they think of your boutique?
These important topics are crucial to focus on in your independent retail business.
A lack of direction, stale sales, no inspiration of what to do next with your retail business? It is possible to get out of that feeling & move forward.
Your storefront is everything. Your means of attracting potential customers to come inside and view your wares. The first representation of your brand that people see.