About Me

Dubai > New York > London… this Brit is finally back on UK soil and bringing with me lots of retail experience from around the globe.

Having built up my own multi-million dollar retail business over the past 10+ years, I am passionate about the roller-coaster journey of starting, owning and operating independent brick and mortar retail stores. It isn’t easy and it certainly isn’t always fun but there is a lot of success to be had with a small local boutique if it is done right. The goal with my consulting and in this community is to share ideas, tools and practical tips for hardworking store owners like yourself to operate more efficiently, generate more sales and hopefully build a profitable retail business that you can manage. Check my Retail Consulting page for more information on my consulting services & how I work with clients.

A Bit About Me.

Jennifer Haddad – “Mother, Baby & Child Magazine, Entrepreneur of the Year finalist” (Not Mother of the year that’s for sure!)

First and foremost I am a British mother of 2 children – a daughter of 12 and a son who is 10. I spent 14 years in the Middle East, mostly growing a retail & distribution business in the baby & children’s sector. I have opened and operated 10+ retail stores during my career as well as a thriving e-commerce store.

Having been both the retailer and a distributor has given me a true understanding of what it takes to thrive in this competitive sector. I have travelled the world to trade shows, had relationships with brand manufacturers, distributors and sales agents, launched several versions of my e-commerce site over the years, managed a team of over 30 employees and have experienced the challenges that international trade & retail brings.

I am passionate about the retail industry and believe success comes from the customer experience above everything, both offline and online. I now put my energy 100% into building this community for independent retail store owners and working with them on a personal mentoring and consulting basis to help start and grow their businesses.

I believe in order to start a successful retail business in 2020 it is about planning and conceptualising your store before jumping in. Finding your niche and making sure there is a market for your idea is extremely important because opening a store is not a guarantee to success.

I look forward to working with you.


Links to more info:-