Skip to content

Retail Consulting for independent retailers.

  • Home
  • Blog
  • About Me
  • Retail Consulting
    • Introductory Consultation
    • Hourly Consulting
    • Business Assessment
  • Free Resources
  • Contact

The dilemma of discounting your merchandise.

June 21, 2019June 21, 2019Leave a comment

There are many reasons why you need to discount your products at times in retail, yet it isn't an easy decision for independent retailers.

Are You Unknowingly Turning Customers Away?

May 12, 2019May 12, 2019Leave a comment

What could be causing customers to leave your store or worse still, never visit!

Managing Inventory like a Superhero.

April 9, 2019April 9, 2019Leave a comment

Inventory Management is a huge headache for a lot of retailers but it is extremely important to stay in control of it.

Do You Value Yourself in Your Business?

March 27, 2019March 27, 2019Leave a comment

Ultimately you need to value your time in your business and make sure you are spending it on the right things.

Is Your Retail Business Sparking Joy for You?

March 8, 2019March 8, 20191 Comment

Are you running your retail business or is it running you? Today I am talking about finding that balance in your business & personal life.

If I had known…

February 18, 2019February 19, 2019Leave a comment

Consulting can be a daunting word. It's so formal. Is consulting even right for you & your business? Is a mentor the same as a therapist?

The secret recipe for getting customers to stay in your store.

February 7, 2019February 7, 2019Leave a comment

When it comes to the atmosphere of your store, don't compromise. Atmosphere triggers emotions. Emotions trigger sales!

Posts navigation

Older posts

FREE GUIDE

FREE GUIDE

Instagram

It might sound a little cliché but let’s dig deeper here. As a physical store owner you want real people to physically walk into your store. _ Sometimes you might get lucky and people see your store when passing and decide to come in and look. But in this digital age and with people’s lifestyles being so busy, that scenario is getting less and less realistic. _ Using social media and your website to actively ‘find’ your clients and entice them into your store is an absolute necessity now and has to become part of your daily/weekly work tasks. _ For some of you that makes you want to crawl behind your cash desk and hide but let’s not overcomplicate it. Hey, it could even be fun! See it as a creative channel, a bit like decorating your window display. Start by writing down everything you know about your client base so you can focus purely on the best places to find them and how to target them. Start with the basics of people being able to check your location and opening times easily on your own social media and on google. _ For more ideas on this, download my free guide on JenniferH.ca for improving your store foot traffic. _ #retailconsulting #boutiqueretail #marketingyourstore #foottraffic #onlinemarketing #onlinepresence #retailreality #thisisretail #myboutique #smallstore #findyourcustomer #marketingstrategies #shopping #malls #smallretail #independentretail #independentretailer I’m not a whiskey drinker but I am a Retailer and I couldn’t help but be totally inspired by the new @johnniewalkereu concept store in Madrid. _ Beautiful styling, clever displays, interactive spaces and the My Edition wall to create your very own Johnnie Walker bottle of whiskey! _ Take inspiration from the idea of flexible shelving, creative ways to get your customers interacting and brilliant clear signage. 👏👏👏 _ #keepwalking #johnniewalker #conceptstore #inspiration #thisisgreatretail #ideas #merchandising #madrid #loveit #retailconsulting Your retail store can be about more than your price tags. _ You can bring your customers into your brand through experience, atmosphere, story telling and additional services. _ Focus on curating your collection of products into a meaningful experience for your clients and they will focus less on your price tags. _ Tap if you agree. #retail #thisisretail #mystore #myboutique #retailbrand #customerexperience #customerservice #retailconsultant As E-commerce tries to work on the customer experience by imitating physical retail...think online chat bots... how are you making sure your physical retail store is offering the best service you can? _ You’ve seen the online chat pop up on most e-commerce stores now with a digital ‘Hello how can we help you today’. You are never quite sure if anyone is actually sitting there behind your screen waiting for your question but it occurs to you there might be! 🤓 _ So how disappointing is it when you walk into a retail store and nobody greets you? 🤔. Make it your store basic training and it needs to be second nature habit for your team, even when they are busy. Make it robotic in habit but genuine in tone. Let’s start a new buzz called ‘in-store chat!’. _ Tap if you agree! 💖 #retailstore #welcome #customerexperience #clientappreciation #brickandmortar #yourretailstore #myboutique #customerservice #retailconsulting #ecommerce #onlinechat #instorechat I love stumbling across pop up events like this one in New York on Saturday. Lots of independent brands coming together under one roof to create an event. _ Collaborate don’t compete. Work together as a retail community to bring more success to everyone. 👏👏 _ #thisisretail #popupshop #newyork #customerexperience #retailconsultant #retailevent #samplesale #collaborate #worktogether #shoppingevent #myboutique Let’s talk signage. _ Interior. Exterior. Shop signage. Mall signage. Point of sale signage. You need lots of it in retail and if you are lacking in it then for sure it will affect your sales. _ Customers need guidance both to find your store and once inside. Signage can be a great presentation of your brand and it can also be informative to your clients. Use it to your advantage. It’s a worthwhile investment. _ Tap if you agree. ❤️ _ #customerexperience #retail #signage #externalsignage #thisisretail #branding #storesign #retailconsultant #logo #pointofsale #storedesign #myboutique

Join in the discussion…

Join in the discussion…

Get Weekly Retail Advice

Enter your email address to receive notifications of my weekly blog posts by email.

Instagram

It might sound a little cliché but let’s dig deeper here. As a physical store owner you want real people to physically walk into your store. _ Sometimes you might get lucky and people see your store when passing and decide to come in and look. But in this digital age and with people’s lifestyles being so busy, that scenario is getting less and less realistic. _ Using social media and your website to actively ‘find’ your clients and entice them into your store is an absolute necessity now and has to become part of your daily/weekly work tasks. _ For some of you that makes you want to crawl behind your cash desk and hide but let’s not overcomplicate it. Hey, it could even be fun! See it as a creative channel, a bit like decorating your window display. Start by writing down everything you know about your client base so you can focus purely on the best places to find them and how to target them. Start with the basics of people being able to check your location and opening times easily on your own social media and on google. _ For more ideas on this, download my free guide on JenniferH.ca for improving your store foot traffic. _ #retailconsulting #boutiqueretail #marketingyourstore #foottraffic #onlinemarketing #onlinepresence #retailreality #thisisretail #myboutique #smallstore #findyourcustomer #marketingstrategies #shopping #malls #smallretail #independentretail #independentretailer I’m not a whiskey drinker but I am a Retailer and I couldn’t help but be totally inspired by the new @johnniewalkereu concept store in Madrid. _ Beautiful styling, clever displays, interactive spaces and the My Edition wall to create your very own Johnnie Walker bottle of whiskey! _ Take inspiration from the idea of flexible shelving, creative ways to get your customers interacting and brilliant clear signage. 👏👏👏 _ #keepwalking #johnniewalker #conceptstore #inspiration #thisisgreatretail #ideas #merchandising #madrid #loveit #retailconsulting Your retail store can be about more than your price tags. _ You can bring your customers into your brand through experience, atmosphere, story telling and additional services. _ Focus on curating your collection of products into a meaningful experience for your clients and they will focus less on your price tags. _ Tap if you agree. #retail #thisisretail #mystore #myboutique #retailbrand #customerexperience #customerservice #retailconsultant As E-commerce tries to work on the customer experience by imitating physical retail...think online chat bots... how are you making sure your physical retail store is offering the best service you can? _ You’ve seen the online chat pop up on most e-commerce stores now with a digital ‘Hello how can we help you today’. You are never quite sure if anyone is actually sitting there behind your screen waiting for your question but it occurs to you there might be! 🤓 _ So how disappointing is it when you walk into a retail store and nobody greets you? 🤔. Make it your store basic training and it needs to be second nature habit for your team, even when they are busy. Make it robotic in habit but genuine in tone. Let’s start a new buzz called ‘in-store chat!’. _ Tap if you agree! 💖 #retailstore #welcome #customerexperience #clientappreciation #brickandmortar #yourretailstore #myboutique #customerservice #retailconsulting #ecommerce #onlinechat #instorechat

Join the Conversation

Join the Conversation

GET MY FREE GUIDE

  • Instagram
  • Facebook
  • Pinterest
Create a website or blog at WordPress.com